Learning from Steph Curry's Deal With Under Armour

The story of Nike's botched deal with Curry and his (lucrative) deal with UA.

Here's footage of Steph Curry sometime between 1999 and 2002.

His dad -- Dell Curry -- is playing for the Toronto Raptors and the younger Curry tags along to the stadium.

Steph is 11-14 years old in the clip and already showing signs of what will become the greatest jump shot in NBA history. 

Curry as a teenager

Today, Curry and the Golden State Warriors ar…