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Profluence Sports

Athletes x Wine (The Strange Trend)

The best investments lie at the intersection of expertise and passion. Here's how athletes are doing that with Wine.

Andrew Petcash's avatar
Andrew Petcash
Aug 03, 2022
∙ Paid

Just last week it was announced that 10-time NBA All-Star James Harden partnered with Jam Shed Wines to release a California Cabernet Sauvignon.

Harden says he’s been considering wine business opportunities for years before finally pulling the trigger.

But how did he even get interested in wine?

Team dinners and card games.

Sixers Star James Harden Puts the Beard on the Bottle

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