NIL Marketplaces (The Complete Breakdown)

The first issue of the weekly sports industry breakdowns. NIL, the $1B opportunity, and marketplaces.

Name, image, and likeness (NIL) has now been around for over 1 year in amateur sports.

It didn’t destroy college athletics as many predicted it would — but actually made it more equitable across the board.

NIL-lionaires

While it’s still true that men’s basketball and football players have the most to gain, a lot of women athletes aren’t far behind.

With …