In-depth TikTok breakdown for brands and athletes.

How TikTok & NIL is helping athletes become millionaires and brands boost their ROI.

One of the most visible trends across the landscape is that the larger a college athlete’s TikTok following, the larger their endorsement deals will be.

Look at Livvy Dunne and Jon Seaton for example.

Neither of them falls under the category of star football or basketball player.

Livvy is a gymnast at LSU, and Jon is a walk-on football player at Elon Uni…