How Nike Finessed A $50M Jersey Deal From New Balance
Lebron James, Serena Williams, and Drake played an integral part.
Every 28 seconds somebody buys a Liverpool F.C. jersey (or 1,126,285/year).
The British football club has enjoyed lots of success recently and demand for their merchandise has skyrocketed them to the most popular jersey in England.
But it wasn’t always that way…
In 2019, Nike outmaneuvered New Balance to become their jersey sponsor — and LeBron James, Se…