The Fast Follower Strategy (And It's Entrance into Sports)
A look at the changing game of "distribution" that founders are utilizing across sports and consumer categories led by influencers.
Profluence Sports Weekly Updates
We hosted an awesome cocktail hour for Profluence members in Dallas prior to a private event with Plug and Play and Fisher Phillips.
📅 Upcoming Member Events
9/19 - Leadership Session (Narrative Building)
9/24 - Office Hours w/ Andrew & Scott
9/25 - NYC dinner with Citrin Cooperman
9/30 - Fundraising Camp Session #2
10/24 - Sony Ventures virtual session
🔗 Members can RSVP for events here
🎙 Podcasts
Jake Hoselton - CEO, Grass League
Jake Deane - Co-Founder, True Lacrosse
💬 New Members (last week)
Molly Cavanaugh
Jake Norris - Rally fuel
Andrew Melton - LinkedIn
Adam Halpern - WaveOn Health
Guy Branston - Sport Ai consultants
Jonathan Schecter - Game On Consulting
Kirk Lakebrink - Enterprise Product Leader
🔗 Connect directly with new members here.
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The Fast Follower Strategy (in sports)
“Influencer”
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
By that definition…
You can include anyone with an audience (and the scale of it will depend on their total reach, relationship with the audience, PMF, and operating team behind it).
We’ve seen some big wins by so-called influencers:
Kylie Jenner’s $600M Coty deal
Kobe Bryant’s $400m BodyArmor
50 Cent’s $100M from Vitamin Water
George Clooney’s $1B Casamigos sale
Ryan Reynolds $300 million MintMobile
Jessica Alba’s $130M Honest Company IPO
And these are no longer just one-off influencer paydays.
But a masterclass packed with lessons for founders and operators on how an influencer (or using influencers) can create business success.
Let’s Dive In 👇
The 4-Step Framework
When studying this space, it became clear relatively early that no one has played the “influencer card” better than Ryan Reynolds.
And even better for us…he’s executed it in sports/media, giving us some tangible examples to learn from.
The 4-Step Framework is crucial to understand: