Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)

And a bonus section on how Netflix’s hit show “Last Chance U” plays into this.

Billions of eyeballs. Up-close camera coverage. Passionate fans.

Sports are an advertiser’s heaven.

And over the last few years, North American sports leagues have caught on to one particular trend.

Jersey advertising patches.

But just how lucrative is it?

And my unique take on where it’s headed + tips for brands (even startup companies).

Let’s Dive In …