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Profluence Sports
Evolution of Sports Marketplaces (And Why They Often Become Agencies)

Evolution of Sports Marketplaces (And Why They Often Become Agencies)

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Andrew Petcash
Feb 06, 2025
∙ Paid
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Profluence Sports
Profluence Sports
Evolution of Sports Marketplaces (And Why They Often Become Agencies)
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A recurring theme in sports business…

Marketplaces that start with a pure tech-driven approach often evolve into full-fledged agencies.

It’s a shift that plays out across different sectors:

  • media

  • training

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