Evolution of Sports Marketplaces (And Why They Often Become Agencies)

A recurring theme in sports business…

Marketplaces that start with a pure tech-driven approach often evolve into full-fledged agencies.

It’s a shift that plays out across different sectors:

• media

• training

• investing

• recruiting

• collectibles

• sponsorships

What begins as a scalable, low-touch platform inevitably morphs into a high-touch service business.

But why does …