Everything is Fragmenting: How Sports (and the world) is Breaking into Niches

I’ve been thinking about this a lot lately…

For decades, society seemed to value the centralized, the standardized, and the universal.

We tuned in to the same TV channels, bought products from big-box stores, and worked in centralized office spaces.

Consolidation has reached its peak, especially on the media side:

But now, that foundation is splintering, a…