DICK'S Sporting Goods (and the Great Verticalization of Sports)

Own the product. Own the infrastructure. Own the athlete lifecycle...from youth to adult recreational sports.

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Now to today’s piece 👇

The Great Verticalization of Sports by DICK’S Sporting Goods

It started as a bait-and-tackle shop.

Now?

DICK’S Sporting Goods is quietly becoming one of the most influential companies in sports…and most people have no idea.

• youth sports investments

• venture arm in DSG Ventures

• nearing deal to buy Foot Locker

• 4+ acquisitions over the last ~decade

• a full playbook to verticalize sports (this is MASSIVE)

Let’s break it down 👇