Data is the New Oil (Especially in Sports)

How athletes can cash in, companies leading the way, and what the NCAA gave away (but might have opened up for NIL).

Apps like TikTok can track your clicks, scrolls, and views to make a future prediction of what you are most likely to watch next.

But the ability to track Jayson Tatum’s previous game movements to predict the outcome of his next NBA game is a relatively new concept in sports.

“Data is the new oil”.

Here’s how it works:

The league (NHL, ACC) is the landow…