An interesting trend ๐ช๐ฏ ๐ด๐ฑ๐ฐ๐ณ๐ต๐ด is corporate venture capital...
Look at the entities that invest across just tennis for example: ๐พ
โถ Winner's Alliance/PTPA โ players rights entity that invests in strategically aligned sports companies.
โท AO Startups โ run by Tennis Australia and the Australian Open to build, test, and pilot startups around their iโฆ