Profluence Sports by Andrew Petcash

Share this post
Should College Athletes Get Paid? I Broke Down the Numbers
www.petcashpost.com

Should College Athletes Get Paid? I Broke Down the Numbers

While colleges and organizations make millions from athletics (the players make $0). But what do the numbers say?

Andrew Petcash
Dec 27, 2021
39
Share this post
Should College Athletes Get Paid? I Broke Down the Numbers
www.petcashpost.com

The Petcash Post is a daily newsletter breaking down the business of athletes, sports, and NIL.

Join 24,435 others and get exclusive access to the newsletter 🔑 — it’s free!


College sports are a multi-billion dollar industry.

It’s no secret that those who run the system pull in millions of dollars in compensation every year.

Yet many of the players (who produce this revenue) go home with nothing in hand.

The system is slowly changing thanks to name, image, and likeness (NIL), but it is far from fixed when it comes to compensating the players appropriately.

Paying football or basketball players wouldn’t be the problem — it would be keeping the other sports alive.

Let’s dive in 👇

So how much do universities make from sports?

These were the top earning athletic programs in 2019:

As you can see, the top universities bring in a lot of money from athletics.

But where does it come from?

  • ticket purchases

  • corporate sponsorships

  • endorsements

  • licensing fees

  • television contracts

  • alumni donations

  • capital campaigns

  • student athletic fees

  • playoff or championship fees

For example, the University of Texas brings in around $50 million in donations every year.

And here’s a little dinger for you:

If you took that $50 million and equally spread it amongst the ~700 student-athletes at UT, each would receive roughly $71,000/yr.

That would make sense right?

Not really, because there’s a lot of other factors to consider.

The Net Profit of Universities

Although UT brought in $223M in revenue from athletics alone - they still barely turn a profit.

Tenets of Honor Texas campaign align with goals of UT Athletics - UT News

In 2019, Texas had about $200 million in expenses. That left them with a little over $20 million in net profit.

So what are the expenses?

  • coaching salaries ($20M)

  • traveling ($7.5M)

  • the 390 athletic department employees

  • debt repayment

  • stadium maintenance

  • athletic scholarships ($12M)

  • recruiting ($2M)

  • coach buyouts ($18M)

  • and more

Keep in mind that paying $12 million for scholarships is arbitrary (value of a scholarship is made up) and it more than returns a positive ROI.

Most of the players on full rides play the sports (mens’ football and basketball) that generate all of the money, which is why they get a scholarship to begin with.

The Money-Making Machine of Football

70% of UT’s athletics revenue is derived from football.

Texas had $146M in football revenue against $42M million in expenses. 

The $104M surplus is what funds the rest of the athletic department. Football, men’s basketball and baseball are typically the only three Longhorns sports that turn a profit.

So without football, UT is deep in the red.

But who gets hurt the most?

The football players.

Every other sport, coach, and program survives because of them.

Every athletic department employee gets a check thanks to the football players.

But what do they get?

A full athletic scholarship. That’s it.

Something to Consider…

Texas Football alone produced a NET PROFIT of $104 million dollars.

And the players got absolutely zero of that.

Meanwhile, the school is paying out $15M over 3 years to Tom Herman whom they fired as a head coach.

They also signed a new football coach (Steve Sarkisian) to a $30M contract.

When the pandemic hit, UT dropped expenses by $54 million, mostly coming from budget cuts and salary reductions of athletic department employees.

So the money to pay players is there.

NIL is easing some of the pain

A few weeks ago, news came out that UT alums are putting up $1M/yr to provide every offensive lineman a $50,000/year NIL deal.

New NIL program will pay each Texas offensive lineman $50,000 a year

And people complained like crazy (and still are).

But what if I told you that’s still massively undervaluing the athlete.

Look at it this way:

In the NFL, the players get 48.5% of the revenue.

Texas football did $146M in revenue.

48.5% of that = $70.8M

FBS football teams get 85 full scholarships.

$70,800,000 revenue / 85 players = $833,000

Every scholarship football player at UT would make $833,000/year under the NFL’s revenue share split agreement.

But if this happened, UT athletics would lose money a lot of money and other sports would have to get cut — which is why it’s not feasible and still hasn’t happened.

It’s not all or nothing though.

Paying The Players Would Work

I mentioned that UT athletics turned a profit of $20m.

If you take $10m of that profit and provide it to the 85 scholarship football players, they would each get $117,000/year.

But Title XI and Anti-Trust laws make this very difficult — which is why name, image, and likeness (NIL) even became a thing.

NIL is just a legal loophole as amateurism comes to an end.

College athletes are more valuable than a few endorsement deals that require extra work on their end.

Which is why 3rd-party NIL collectives are being set up at every major university across the country to make sure the players who bring in the majority of the revenue get compensated appropriately.

I believe paying all college athletes isn’t feasible (especially in a traditional method that view student-athletes as employees of their university).

But NIL — it’s the perfect solution (at least for now).


Wrap Up

I appreciate you taking the time to read this!

If you enjoyed, please make sure to subscribe and share this newsletter with someone else who would enjoy it 🙌


Other Articles You’ll Enjoy:

The Petcash Post 🌐
Web 3.0 Will Change Sports Forever: Here's What You Need to Know
So first things first. What is Web 3.0 and why you should care. It’s the new era we’re about to enter where users get rewarded for using a platform, instead of the platform itself capturing all of th…
Read more
a year ago · 54 likes · Andrew Petcash
The Petcash Post 🌐
50% of Athletes Will Have Financial Issues (But Why?)
With March Madness over and Baseball + Golf starting this week it feels like spring is here. Saw a super cool story from former NHL defenseman Chris Pronger and wanted to share it today. He’s one of …
Read more
10 months ago · 66 likes · Andrew Petcash
The Petcash Post 🌐
NIL, College Scholarships, and $12M in Golf Prize Money
With the Masters starting yesterday, it made sense to break down the numbers behind golf: college scholarships NIL % chance to play pro money in it etc Let’s dive in 👇 Odds to Play Pro Golf It is hard to p…
Read more
10 months ago · 61 likes · 1 comment · Andrew Petcash
The Petcash Post 🌐
The Transfer Portal is Wrecking College Sports (Why Yearlong Free Agency Isn't Sustainable)
I’m sure you’ve seen the Dr. Pepper “Fansville” commercial before. It’s set in a fictional college football town, where the residents keep sports at the center of their universe. The wild part… It’s n…
Read more
a year ago · 76 likes · 1 comment · Andrew Petcash
The Petcash Post 🌐
7 Easy Ways To Make Money With NIL: A Powerful Guide
The rich get richer. This remains true in college sports as NIL has now been in effect for nearly 7 months. Top programs can offer bigger NIL deals. The best players can get paid before entering the …
Read more
a year ago · 52 likes · Andrew Petcash

Sources:

https://www.hookem.com/story/sports/football/2021/01/29/texas-football-longhorns-turn-22-1-million-profit-2020/4301655001/

https://www.si.com/college/texas/news/texas-longhorns-offensive-line-horns-with-hearts-paid-hookem

https://www.businessinsider.com/schools-most-revenue-college-sports-2016-10#3-ohio-state--1672-million-23

https://www.sports-king.com/revenue-split-sports-leagues-2771/

Share this post
Should College Athletes Get Paid? I Broke Down the Numbers
www.petcashpost.com
Previous
Next
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Andrew Petcash
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing