Athletes and Equity: The New Norm

10 years ago if you would have said to an athlete “you want cash or equity in this deal?” — they would have laughed in your face.

“Cash! Give me cash!” they would have said.

But oh how that’s changed…

Athletes have started investing in companies and/or taking equity stakes.

And we’ve seen wild results:

• Kevin Durant's 3000% return on Coinbase

• Kobe Bryant's …