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Athlete Influencers: The Rise or Pitfall of Sports?

Athlete Influencers: The Rise or Pitfall of Sports?

In-depth look at the rise of athlete influencers and the entertainment commercialization of sports.

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Andrew Petcash
Feb 08, 2023
∙ Paid
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Profluence Sports
Profluence Sports
Athlete Influencers: The Rise or Pitfall of Sports?
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Some are calling 2023 the year of the “athlete influencer”.

And I agree…

But this rise has been going on for years now (finally kicking into full gear thanks to NIL.)

However, there are a lot of unint…

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