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Profluence Sports

Blurred Lines: Apple Vision Pro and Its Impact Across Sports

Plus a deeper look at how new technology is increasingly being tested within sports.

Andrew Petcash's avatar
Andrew Petcash
Feb 08, 2024
∙ Paid

When the Apple AirPods first came out, I remember thinking to myself…

“Those look strange, no one is going to wear them”.

I now use my AirPods every day (and they generate more revenue than most famous technology companies) 🤯

This is wild! Apple AirPods business alone generates more revenue than most famous tech companies 🤯  In 2022, AirPods reportedly brought in $14.5 billion in revenue. Assuming a 50% profit margin, that's over $7 billion in profit just from a single product.  To put this into perspective, AirPods is more profitable than Uber, Spotify, Airbnb, Snapchat and eBay. Combined 😳  Few tech companies have been as adept as Apple at incrementally executing a long-range strategy over the years that mints a new business.  Pundits laughed hard when they removed the Aux port and discontinued the USB headphones. But it was actually Step 1 of building the AirPods business.  Turns out, Apple does in fact know what you want before you know that you want it.
In 2022, AirPods reportedly brought in $14.5 billion in revenue.

So when I see the Apple Vision Pro, my new thought is “just give…

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