Amateur Sports Are Dead.

For better or worst, NIL has crushed amateurism: money involved, marketplaces, and where the space is headed as free agency takes over collegiate athletics.

The so-called “jock”, happy to be playing their sport while not getting paid for their billion dollar services is coming to an end after more than 100 years of pain under the NCAA’s control.

Better late than never.

And while this technically went live in July of 2021 — only now are we beginning to see it take shape.

Players actively shop around for the bes…