AI Will Disrupt Everything—Except Sports (and why it's resistant)
Artificial Intelligence SportsTech market map + what you need to know about staying AI-resistant within sports.
The AI revolution is transforming industries left and right.
Hollywood? Writers are worried.
White-collar jobs? Automation is creeping in fast.
Software engineers? AI is coding faster than most humans.
But one sector stands resilient in the face of AI: Sports.
And that makes it one of the smartest bets for founders and investors in a changing world.
Let’s Dive In 👇
Macro AI/Consumer Developments
First, let’s take a look at the macro environment.
Big Tech's AI Push — Meta, Amazon, Alphabet, and Microsoft are set to spend a record $320 billion on AI and data centers in 2025.
Experiences Over Things — Spectator sports spending has hit an all-time high, averaging $1,122 per consumer (from game tickets to athletic gear).
These trends reinforce a fundamental shift — while AI investment surges, consumer dollars are flowing into real-world experiences like sports.
For founders and investors, this presents a durable opportunity in an industry built to thrive through changing economic cycles.
AI x SportsTech Market Map
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