AI Will Disrupt Everything—Except Sports (and why it's resistant)

Artificial Intelligence SportsTech market map + what you need to know about staying AI-resistant within sports.

The AI revolution is transforming industries left and right.

• Hollywood? Writers are worried.

• White-collar jobs? Automation is creeping in fast.

• Software engineers? AI is coding faster than most humans.

But one sector stands resilient in the face of AI: Sports.

And that makes it one of the smartest bets for founders and investors in a changing world.

Let’s Dive In 👇

Macro AI/Consumer Developments

First, let’s take a look at the macro environment.

• Big Tech's AI Push — Meta, Amazon, Alphabet, and Microsoft are set to spend a record $320 billion on AI and data centers in 2025.

• Experiences Over Things — Spectator sports spending has hit an all-time high, averaging $1,122 per consumer (from game tickets to athletic gear).

These trends reinforce a fundamental shift — while AI investment surges, consumer dollars are flowing into real-world experiences like sports.

For founders and investors, this presents a durable opportunity in an industry built to thrive through changing economic cycles.

AI x SportsTech Market Map

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