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$1B BigTen Deal and Paying The Players a Percentage

A look at the math behind paying college players a percentage of TV deals.

Andrew Petcash's avatar
Andrew Petcash
Aug 19, 2022
∙ Paid

You know what’s absurd — the amount of money for media rights in sports these days.

Just yesterday, the Big Ten conference announced a deal worth over $1B annually with CBS, FOX, NBC, and Peacock.

Even wilder…

The players won’t see a penny of it (yet).

This is what commissioner Kevin Warren had to say about the deal.

“The Big Ten Conference media rights a…

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